Awareness / Touch

Attention, Create curiosity, Activate

Interest / Tell

Content, Make connection, Share knowledge

Desire

Create need, Show benefits

Action

Inspire to action, Conversion

Aktiesport

During our sparring session with SUR, we studied the target group and focused on what is essential to them, we looked at which elements Aktiesport has on offer and its image. All the people in the video are Aktiesport colleagues/employees.

Client: Sports Unlimited Retail (Aktiesport)
Target Group: 18jyr to +/- 28yr – Shop Assistants
Purpose video: Create awareness

 

Brand New Day

During our sparring session with Brand New Day it became quite clear that this company was not looking for an ‘over the top’ & slick video, based on this information we created a ‘down to earth’ concept which focuses solely on its core business. The viewer knows exactly what to expect, there are no false promises but instead a humorous look into the company’s real culture. All the people in the video are Brand New Day colleagues/employees.

Client: Brand New Day
Target group: Starters +
Purpose video: Create awareness

 

Nederlandse Zorgautoriteit

During the intake it became apparent that NZa is mainly focused on showing how the company impacts society (making sure that each and every one receives affordable care). This is how the idea came about to use employees from different departments (IT, Legal, Customer service, etc.) to talk about their views on this matter and how they perceive their role in this. Every employee tells a story based on their position and so offers an insight into their role and activities. All the people in the video are Nza colleagues/employees.

Client: Nederlandse Zorgautoriteit
Purpose video: Create interest
Target group: Junior & Medior

Nederlandse Spoorwegen

During our sparring session with NS we elaborated on an existing concept created by N=5; ‘tomorrow’s journey starts with…’. We used this quote as a foundation to introduce various people and used it so that they could talk about their role/position. We left out the ‘talking head’ and instead only used images of the workplace combined with the audio (the recorded interview). All the people in the video are NS colleagues/employees.

Client: Nederlandse Spoorwegen
Purpose video: Create interest
Target group: Junior, Medior & Senior

DRV

DRV’s slogan is ‘working in the real economy’, this slogan was one of the reasons why DVR chose to show real people in situations that were real for the target group and so allowed them to mirror themselves (wishes/needs/situations). During our intake meeting, we decided to mix two types of atmospheric images (images of private and work situations) allowing us to show the impact of an enjoyable work environment on your private life. The audio (the interview) is recorded separately and later added to the images. The main character in de videos is a DVR colleague or employee.

Client: DRV
Purpose video: Create interest
Target group: Junior & Medior

TNO

Where before we produced videos for TNO showing one colleague, we have now opted to have several colleagues tell TNO’s story. It allows us to feature more colleagues and the feeling of their stories will automatically be recognized by more people. By showing a variety of characters we are able to show TNO’s diversity. All colleagues share their experience at TNO and talk about their role within TNO and so offer a taste of the company. All the people in the video are TNO colleagues/employees.

Client: TNO
Purpose video: Create interest
Target group: Starters

Cognizant

Cognizant was facing quite an urgent challenge, they wanted to recruit colleagues for several locations in Europe as quick as possible. Many of these potential colleagues already knew about the company and the work involved. This is why we made the conscious decision to focus on the relevant city, the office and the cool environment, it could almost be considered to be city marketing. The reason for this focus was the fact that the target group considers the location and surroundings of the job to be very important.

Client: Cognizant
Purpose video: Create desire
Target group: Starters

Young Capital x DHL

You are young and you are ready to go! It goes without saying that it is important to offer clear communication about all the details involved with a (side) job and the target group should be able to expect all the relevant information. However, in this video our focus is on the elements that are of actual importance to the target group, the things they talk about to their friends. The sense of freedom, hitting the road, being given responsibility, seeing several cities on one day, meeting interesting people, etc. This is what triggers the target group so this is what we show. The main character in the videos is a DHL colleague/employee.

Client: YoungCapital (DHL)
Purpose video: Create desire
Target group: Side job staff

PON

The target group which is of interest to PON can see within a split second what it is all about, they know the equipment, are aware of which makes and brands are hot, recognize technical challenges and above all, they are on the lookout for innovation. This is the main reason why we chose to focus on showing a lot and to say practically nothing. All the people in the video are PON colleagues/employees.

Client: PON (Jobsrepublic)
Purpose video: Create desire
Target group: Junior, Medior & Senior

Mercedes

Mercedes is incredibly proud of its workshop and all the innovative and brilliant equipment they have to work with. Mercedes is looking for mechanics wo want to develop further and grow together with Mercedes. We observed the target group and their orientation behavior and consequently chose to not show images of people speaking but instead chose for atmospheric images. All the people in the video are Mercedes colleagues/employees.

Client: Mercedes (Monsterboard)
Purpose video: Create desire
Target group: Junior & Medior

Nature’s Pride

Nature’s Pride is a unique organization with their own typical culture. We produced videos for NP on an awareness and interest level, the target group has seen NP’s content at various moments during the journey. This video sees the target group as the last part of the journey and its aim is to encourage the target group to action (apply/conversion). The main character in the video is a Nature’s Pride colleague/employee.

Client: Nature’s Pride
Purpose video: Create action
Target group: Medior

Aktiesport Teaser

‘Running your own store at 20 years old, achieve it Aktiesport’. This is a slogan we used to appeal to a younger target group and so focus on an aspect which is interesting to them. During a sparring session we selected a number of elements (Sales, Responsibility, Fun, etc.) and turned them into short but inviting clips. This video is shown to the target group after they have been shown awareness and interest level videos so that the target group is moved to action (conversion). All the people in the video are Aktiesport colleagues/employees.

Client: Sports Unlimited Retail (Aktiesport)
Purpose video: Create action
Target Group: 18jyr to +/- 28yr – Shop Assistants